A recent survey by Nielsen to better understand consumers online behavior including their search behavior, use of portals, and social media habits found that search engines and portals are still consumers’ research tools of first resort, with 37% and 34% of respondents looking first to engines and portals respectively.

However, the study also pointed to a rising number of Internet users are using the social web—blogs, social networks, Twitter, etc. as their main tool of online discovery.

This bodes well for Samepoint.com and speaks directly to our mission, helping consumers organize and discover social media content.  Whether social media replaces search engines and portals or not in the future is anybody’s guess at this time.  But, one thing is clear, for many online users, social media is more than a destination, it’s a discovery tool.  By tuning into the social media landscape, consumers are finding what they’re looking for, and that’s a very good thing.